Performing at a great venue is extremely important for any band. Before you headline Glastonbury or fill the O2, you need to build a following and one of the best ways to do this is to start performing gigs at local venues that are popular and great for holding music events. Below are a few tips to consider when choosing the right venue for your music event, and what to do afterwards:
Take a look around
It is essential to search around and find the right venue for your band. There’s no point approaching small folk venues if you’re a heavy metal hip-hop crossover! Take a look around your town and city and ask people in the know if they can recommend venues that might want to hear your band and put you on their stage. When you’ve done this, you can start approaching venues and decide who to will host your event.
When you’re looking at potential venues to hold your gig, try and find the best offer. For example, ask the venue if they are keeping the entrance money on the door and try to negotiate a deal where the band keeps the entrance fee in return for bringing the music fans in to raid the bar! The takings on the bar will be much more on a night where there is a music event on than on a normal night. Also, ask if the venue minds you setting up a merchandise table in order to give away your demo CD’s and sell cool little items from your band like printed wristbands, T-shirts, stickers and banners.
Get the word out
Once you have secured your venue you have the task of getting as many people through the door as possible. The internet is rife with ways to get your gig out to the world with social media like Facebook, Twitter, YouTube, etc. all great ways to communicate with potential fans. But one of the best ways to get your gig out there is to become a foot soldier! Print off some leaflets and posters and reach out to your target audience on the streets!
Make a second date
When the guitar feedback fades and the doors close, the next step in your band’s evolution begins! That next step is called ‘The Second Gig’. It would be great if you can keep links with the venue you used and form a relationship with them. There are a number of venues that have regular appearances from local bands, and it’s a great way to start a local following. First home, next stop, the world!